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Exhibition Guide








[P&P Gallery]

Shop Design Analysis Exhibition
What kind of gimmicks make people want to shop at a particular store?





Shop design refers to the kind of gimmicks that shop owners use to turn on their customers' "I want to shop here" switch.

Even in the shops we go to on a daily basis, a variety of gimmicks contrived by creators are employed, including POPs and posters, and the merchandise and household goods on display have also been arranged in a deliberate way. This special exhibition introduces unique, well-designed examples of various gimmicks, from POPs that have actually been used in shops to shop tools and shop display methods. In addition, the exhibition analyzes the creative process behind shop design, including how leading creators develop shop tools and how customers look upon shops.


Exhibition Composition: 2-part composition involving the introduction of examples and the analysis of the creative process behind them.

Example Introduction Zone: Stores That People Want to Shop At
Introducing a large number of actual examples of superior shop design that attract customers and make them want to shop.
Explanation in accordance with the five shop action keywords thought up by leading creators.

Analysis Zone: Creative Process behind Shop Design
Shop tools that attract customers and convey the appeal of merchandise.
Analysis of the creative process behind shop design, including how leading creators develop shop tools and how customers look upon shops.


Schedule: Feb. 1, 2011 (Tue) - May. 8, 2011 (Sun)
Closed: Mondays(Open on Mar. 21), Mar. 22
Hours: 10:00 - 18:00
Admission: Free
(Admission fee required for visitors wishing to see the Main Exhibits Room in the Printing Museum, Tokyo.)
Shop Design Analysis Exhibition What kind of gimmicks make people want to shop at a particular store?

Organizer
Printing Museum, Tokyo, Toppan Printing Co., Ltd.

Planning
Toppan Idea Center

Supervision
NIKKEI DESIGN

Cooperation
Japan Promotional Marketing Institute Inc.








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