printing museum, Tokyo

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Exhibition Guide

[P&P Gallery]

1960s graphism Exhibition

In the 1960s, Japan moved from an era of postwar reconstruction into one of high economic growth. It was during this decade that the foundations of the Japanese economy of today were put into place. Economic growth brought a flood of commodities and information in daily life. Eager to make themselves visible and distinct, companies began to rely heavily on graphic design to create their own brand images. According to the dictionary Kojien, graphic design is primarily "a design to transmit visual information through printing." Just as graphic design was being widely adopted for the transmittal of visual information, the printing medium and printing technology were diversifying and rapidly progressing.

At this two-part exhibition, divided into the Early Term and Later Term, we will look back on the development of industry, printing technology and the graphic design in the 1960s, when design began to filter into people's lives.

Schedule: Sep. 7, 2002 (Sat) - Dec. 1, 2002 (Sun)
Closed: Mondays (Sept 17, 24 / Oct 15 / Nov 5)
*The museum will be open on national holidays
(Sept 16, 23 / Oct 14 / Nov 4) during this exhibition.
Hours: 10:00 - 18:00 (final admission 17:30)
Admission: Adults: 500 yen
High school and university students: 300 yen
Junior high school and elementary school students: 200 yen

Persons who visit during the early term will be given 100-yen discounts for subsequent visits during the later term. Remember to keep your ticket stub from the early term if you plan to visit the exhibition again. Each ticket is valid for one visitor for one discounted admittance only.

The Early Term (Part One)
"Envisioning a Brighter Tomorrow"
Sept 7 (Sat) - Oct 14 (Mon)

The Later Term (Part Two)
"A New Change"
Oct 19 (Sat) - Dec 1 (Sun)

From Oct 15 (Tue) to Oct 18 (Fri), opens only the P&P Gallery for replacement of exhibits in other facilities.

1960s graphism Exhibition

Printing Museum, Tokyo, Toppan Printing Co., Ltd.

1960s Exhibition Planning Committee

Japanese Olympic Committee

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